The Ford Flex Debuts in Miami...continued!

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The Ford Flex!...Dazzling Looks, Extraordinary Performance!

The Ford Flex...Deserving of the Red Carpet!

It is Finally Here!...The Ford Flex!

Ford Motor Company has unleashed an intense public relations campaign to introduce the all- new crossover, The Flex.

This past week-end they held several events for the press and for a select group of consumers, mainly professionals working in the Brickell and Coral Gables areas. The presentation of The Flex took place at two popular South Florida restaurants, SAGAFREDO and NOVECENTO.

The Miami PR agency, C-COMGROUP, was hired by Ford to introduce The Flex to society. In the chic ambiance of the above-mentioned "in" spots, and surrounded by an abundance of mojitos and good food, those present enjoyed a lively discussion by the chief designer and chief engineer of The Flex, and how they were inspired to create the beautiful piece of transportation art which is The Flex.

The reaction of the members of the press and the invited consumers was extremely favorable.

From a personal point of view here is my impression:

Our dealership, METRO FORD, is very excited about the arrival of The Flex, because it represents exactly what the Miami consumer has been hoping for: a crossover that has the practicality of an SUV but drives like a car, and which embodies the perfect combination of price, gas economy, and unique style. The Flex will be available in mid-july but we are taking orders now!

Here are more interesting facts about The Flex:

The wait is over. Ford Flex, a vehicle that confidently challenges the crossover norm, is here.

Flex is a vehicle that dares to be different. Its contemporary design provokes strong opinions.
Its new technologies are intelligent and engaging. All in all, Ford Flex is like no other vehicle on
the road today, and that may mean it’s not for everyone.

From its planted stance and broad shoulders – flanked by signature side grooves – to its all-black greenhouse and contrasting, two-tone roof, Ford designers have created a provocative vehicle.

Flex’s prominent stance is a key design element setting it apart from all other vehicles.

Park Ford Flex next to an SUV or a typical crossover. The proportions are immediately surprising.

Distinctive grooves in the side panels of the new Flex are its signature design element. On each
side, four parallel grooves – as precise as if machined – flank the strong surfaces of the clean
Flex profile. The groove treatment is one of many Flex design cues that reflect its stretched,
horizontal feel.

Strong shoulders and prominent wheel arches serve to plant the car firmly on the road and set it down over the standard 18-inch, available 19-inch polished aluminum wheels or bold, 20-in.,
chrome-effect, painted aluminum wheels.

The Flex design then adds more intrigue with its darkened Privacy Glass and black pillar
cladding. This creates uniformly dark effect that designers call an all-black greenhouse.

This effect is heightened by the unique Flex roof available in Brilliant Silver or White Suede, an
option Ford expects to be popular with customers. Each of these colors contrast stylishly with
the Flex exterior paint palette and the dark glass beneath it.

The exterior design of the Flex creates interest, but it’s the surprising space and comfort for up to seven, the elegant, upscale style and clever flexibility of the interior that will magnetically keep people in the new Flex.

The interior design of Flex doesn’t just focus on the two front seats.

The two Flex second-row passengers enjoy business-class comfort with very generous legroom.

The feel is like that of a limousine – generously comfortable seats, lots of space and wide
windows for an expansive view of the passing landscape.

Flex is packed with innovative, class-leading technology solutions that seek to empower, not
overpower the driver.
• Ford SYNC

• Voice-activated navigation

• Reverse camera system
• SIRIUS Travel Link

• Sony audio system

• EasyFuel™ capless fuel filler

• Class-exclusive refrigerated console
• Exclusive SecuriCode™

• Ambient Lighting.

The new Ford Flex doesn’t just look poised and planted. It drives that way, too. The Flex
driving character is another signal that this is not your typical crossover.

Flex comes equipped with features that reflect Ford's commitment to keep customers safe and
secure. Ford Motor Company boasts more vehicles with five star ratings in all four categories of
federal crash tests than any other manufacturer in North America.

“Flex is provocative, no doubt about it,” said Jim Farley, Ford group vice president, Marketing
and Communications. “The Flex is like nothing else on the road, and it defies being categorized.
I have a feeling that Flex is going to appeal to a group of customers who feel absolutely the same
way about themselves.”

Ford is confident that this “white space” vehicle’s distinctiveness will have strong allure,
especially after experiencing how much consumers warm to Flex the more they explore it.