Thursday, April 23, 2009
Tuesday, April 21, 2009
Hot Mustang--A Sensation in Germany!
Metro Ford customer, Reed Markel, sent us this photo of his beautiful bright orange 2008 Mustang which he purchased last year. He says the car is a sensation in Europe. In fact, wherever he goes the Mustang draws more attention than the Ferrraris and Lambos of the jet-set. Reed lives in Grosswallstadt, a small town(5,000 people) in northern Bavaria in Germany.
Reed contracted US Cars24(www.uscars24.com) to do the Mustang's homologation according to the European standards.
Monday, April 20, 2009
Friday, April 17, 2009
Monday, April 13, 2009
Sunday, April 12, 2009
Fiesta Movement Agents Named!
DEARBORN, Mich., April 7, 2009 – They are witty, irreverent and adventurous. They’re technologically adept, socially outgoing and more than happy to share their opinions on all sorts of topics through social media outlets ranging from Facebook to Twitter to YouTube.
They are Ford’s newest agents of change – the chosen participants in the company’s new Fiesta Movement, a platform designed to generate excitement about the highly anticipated Ford Fiesta, the new fuel-efficient small car that brings its style and substance to the U.S. next year.
As part of social media initiative, 100 young trendsetters will test drive and “live” with a Fiesta for six months, traveling as “agents” on special “missions,” who will then relate their experiences through a variety of social media sites.
The missions are designed to be fun, take the agents to new places and let them experience new things – all while driving the new European Ford Fiesta and providing feedback to Ford on the product.
The Fiesta Movement deliberately takes Ford into the realm of the ever-expanding social media Web. Social media has proved to be successful for Fiesta even before its official start. More than 4,000 applications were submitted, with an excess of 640,000 views of applicant videos on YouTube. The Ford Fiesta also is gaining attention on Facebook and Twitter, with more than 300 fans on the Fiesta Movement Facebook fan page and more than 600 followers on the @FordFiesta Twitter account.
“We got a tremendous response from consumers, a lot of exciting people decided to apply,” said Sam De La Garza, small car marketing manager. “Choosing the 100 agents is a critical step in the movement, pulling us one step closer to getting people in the vehicles.”
The Fiesta Movement campaign is squarely aimed at Millennials, the next-generation consumer group born between 1979 and 1995. These consumers, which will total 70 million drivers by 2010, use social media daily and offer a prime opportunity for Ford to tap into a group that hasn’t yet established brand loyalty. According to statistics from a Microsoft study on Millennials, each day 77 percent use Facebook, MySpace or other social networking sites and 28 percent access a personal blog.
Friday, April 10, 2009
Wednesday, April 1, 2009
2010 Fusion Hybrid Meets the Media!
The University of Miami sponsored yesterday an event to introduce the most efficient Hybrid vehicle in the market: the 2010 Ford Fusion.
The Ford Fusion has been acclaimed by several publications, including USA Today, as the best hybrid yet. It outperforms the Toyota Camry by 8 miles per gallon. It has a city rating of 41 mpg and highway of 36 mpg. It can cruise up to 47 mph on electric power alone.
It is a totally different driving experience: amazingly quiet and practically shiftless, there is no sensation of shifting gears at all.
The 2010 Ford Fusion Hybrid will have a very affordable base price of $27,995. A $1700 tax credit will be available to consumers.
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