Monday, January 26, 2009

Ford Battery Electric Vehicle(BEV) Coming Soon!


Ford is already putting into effect a major element of its vehicle electrification strategy with its strategic alliance with auto supplier Magna International to produce new battery electric vehicles (BEVs) that don’t use a drop of fuel.

The vehicle-development partnership between Ford and Magna, a global auto supplier headquartered in Canada, was announced at the 2009 North American International Auto Show in Detroit, as Ford unveiled its global vehicle electrification strategy.

A pure BEV passenger car developed jointly with Magna to reach customers by 2011 is one piece of Ford’s strategy to bring BEVs, a plug-in hybrid and hybrid electric vehicles to market by 2012.

“Magna is a world-class automotive supplier that’s an ideal partner for our BEV,” says Nancy Gioia, Ford director of Sustainable Mobility Technology. “Our strategy absolutely depends on forging alliances with key suppliers whose expertise complements our extensive experience and global production capabilities. Developing these new technologies requires a major investment, so it’s especially important to have strong supplier alliances.”

Gioia explained that Ford’s global vehicle platforms provide an ideal stage for Magna-engineered BEV components and systems. Ford’s customer insight – especially its experience with hybrid electric vehicles and specialized electric vehicles – dovetails with Magna’s system-development expertise to deliver a world-class product.

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